One Eye is a revolutionary eyewear brand that launched with a powerful message about perspective and individuality. The project involved creating a complete brand identity including logo design, packaging, website, and an integrated marketing campaign. The concept was inspired by the idea that everyone sees the world differently, and the brand celebrates this uniqueness through its customizable eyewear collections. The campaign featured a diverse cast of models representing different ages, ethnicities, and backgrounds, each telling their own story of how they see the world.
The visual aesthetic was bold and graphic, using high-contrast black and white photography with striking pops of color to represent individual perspectives. The project included a series of short films, social media content, and an interactive website where customers could design their own frames. The brand launched with a sold-out collection and received features in Architectural Digest, Vogue, and GQ.
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