This project involved the complete rebranding and packaging redesign of Vintage Tobacco Co., a 150-year-old British tobacco brand. The challenge was to respect the brand's rich heritage while modernizing its image to appeal to contemporary consumers.
The project included research into the brand's archives, uncovering historical designs and stories that could be woven into the new identity. The packaging design featured elegant typography, vintage-inspired illustrations, and a refined color palette that evoked the brand's history while feeling fresh and modern. The redesign extended across all product lines, including premium gift sets, limited edition collections, and a new line of tobacco accessories. The project also included a brand refresh for the company's historic London storefront and a digital campaign celebrating the brand's legacy. The redesign was praised by industry experts, winning a Dieline Award for Best Packaging Redesign and contributing to a 35% increase in sales.
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